Chamberlains of London – Avril Lavigne is taking her signature edge into the world of wine. The pop-punk star has unveiled her first official wine collaboration titled Complicated with Banshee Wines. The name pays tribute to her smash 2002 hit that defined her early career. Priced at 30 dollars, this limited-edition pinot noir is described as light and velvety with bursts of cherry and raspberry.
Complicated is currently available on Banshee’s official website and can also be tasted in person at their exclusive tasting room. The singer revealed that her passion for wine developed during her recent Greatest Hits Tour, where Banshee’s presence backstage sparked the idea for a collaboration. Now, that vision has become reality, and Avril is offering fans an intimate new way to experience her art. The launch also features a vinyl record bundle to enhance the nostalgic value. A portion of proceeds will be donated to support female artists in the music industry.
Avril Lavigne shared her excitement about this new venture, emphasizing how naturally her partnership with Banshee developed. During her Greatest Hits Tour, the Banshee bar became a key feature backstage and at her afterparties. Avril Lavigne wanted her brand identity to flow seamlessly from stage to the bottle. The concept of naming the wine after one of her biggest hits was an idea that instantly clicked. She explained that everything on her tour was carefully curated to reflect her music and lifestyle, and Complicated became more than just a wine name. It became a continuation of her legacy. The bottle design, the wine flavor profile, and the branding all tie into her iconic status. Fans can now bring home a taste of that experience. With her established fan base, this product bridges the gap between music and lifestyle, giving people a new reason to toast to her songs.
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The wine release is not just about commerce; it comes with a philanthropic twist. Banshee Wines has announced a donation of 10000 dollars to She Is the Music, an organization working to support women in the music industry. This initiative reflects Avril Lavigne’s commitment to empowering fellow female artists and encouraging creative freedom.
The funds will go toward songwriting camps and development opportunities. Meanwhile, the collaboration itself showcases how branding and advocacy can coexist. FFWS marketing chief Jason Daniel described the partnership as a perfect blend of rock and winemaking artistry. Avril’s influence brings an edge to Banshee, and the wine brings her fans into a new realm of enjoyment. The Sip and Spin kit, which includes a bottle of wine, a record player, and her debut album Let Go on vinyl, aims to create an immersive sensory experience. This innovative offering connects her debut era with a new chapter in her career.
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The Complicated wine has been described as bright and layered, much like Avril Lavigne’s career. The pinot noir is made in small batches to preserve its unique character. Cherry and raspberry dominate the flavor profile, offering a fruity freshness that reflects Avril’s spirited personality. The wine has been marketed not just as a drink but as a lifestyle product, drawing in fans who enjoy music, nostalgia, and premium experiences. Lavigne herself recommends enjoying the wine while listening to her classic hits. The tasting notes were designed with her musical identity in mind, making every sip feel like a backstage pass to her world. The limited availability and exclusive pricing give it a collector’s appeal, making it ideal for fans and wine enthusiasts alike. The branding does not overshadow the quality, as both elements harmonize to produce something truly special.
Avril Lavigne continues to evolve. With this wine launch, she has entered the beverage market with the same energy that made her a global star. She has curated every element of this collaboration with care, from taste to packaging. For Avril, the dinner table is now a stage, and she dreams of sharing this wine with iconic figures. Her dream dinner guests include Dolly Parton, Prince, Post Malone, Yungblud, and Shania Twain. This fantasy lineup reflects her wide-ranging musical influences and her commitment to fun and storytelling. While she remains focused on her music, Avril is exploring new dimensions that expand her legacy. This wine project is only the beginning of her lifestyle ventures. It represents how artists can cross industries while staying true to their essence. With Complicated, Avril is not just bottling wine—she’s bottling a moment, a feeling, and a chapter of her journey.
This article is sourced from people.com and for more details you can read at chamberlainsoflondon
Writer: Sarah Azhari
Editor: Anisa
