Chamberlains of London – High-End Sushi Redefined begins with the arrival of Tobi Masa, the highly anticipated omakase restaurant from world-renowned chef Masa Takayama. Known for creating the most expensive sushi experience in New York, Chef Masa is now bringing his legendary artistry to the heart of Mayfair. The opening, scheduled for September, marks his first UK venture and a new chapter in London’s fine dining scene. With a set menu expected to reach around 1000 US dollars per guest, Tobi Masa is poised to redefine the boundaries of premium Japanese cuisine in the city.
Chef Masa Takayama is no stranger to culinary innovation. He earned global acclaim with Masa in New York, one of the few sushi restaurants in the world to hold three Michelin stars. For over two decades, he has crafted personalized omakase menus that reflect the beauty of Japanese ingredients while embracing global techniques. Guests at his New York restaurant do not choose what they eat. Instead, each dish is chosen based on the chef’s understanding of seasonality, texture, and balance. That same philosophy will shape the experience at Tobi Masa in London.
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The new restaurant will occupy a prime location inside the recently redeveloped Chancery Rosewood hotel in Grosvenor Square. The building, once home to the US Embassy, now houses one of the most sophisticated hospitality projects in the UK. Tobi Masa will feature an intimate 40-seat sushi counter arranged in an oval shape. The design has been created to enhance interaction between diners and chefs while maintaining a sense of refined privacy. Warm wood, clean lines, and minimalist decor will echo the elegance of traditional Japanese design while incorporating subtle touches that speak to its London setting.
Tobi Masa’s menu will represent more than just a collection of seasonal dishes. It will serve as a conversation between Japanese tradition and Western luxury. Chef Masa has planned a combination of familiar favorites and exclusive new offerings. Dishes such as toro tartare and Wagyu hand rolls will appear alongside his signature fish-based pasta and light dashi broths. While some ingredients will be flown in from Tokyo, local suppliers across the UK will also provide seasonal produce and sustainably sourced seafood. This hybrid approach not only supports local economies but also strengthens the dialogue between East and West on the plate.
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The culinary experience at Tobi Masa will be supported by expert craftsmanship at every level. From hand-carved serving trays to custom ceramic dishware, each detail has been chosen to enhance the meal’s aesthetic and emotional impact. Service staff will be trained to explain the story behind each ingredient. They will also assist guests in understanding the balance and intention behind each course. Though some elements of the experience will involve automation, such as reservations and payment systems, most interactions will be personalized and curated by humans. This creates a rare atmosphere of attention and care that modern diners crave.
London’s culinary scene has already welcomed many acclaimed chefs. However, the arrival of Chef Masa signals a turning point in how omakase is perceived outside of Japan and New York. Tobi Masa is not just a restaurant. It is a statement about where Japanese cuisine fits into the future of luxury dining. By choosing London as the site of his next project, Chef Masa acknowledges the city’s growing importance in global gastronomy. He also challenges other chefs to pursue innovation while honoring tradition.
The high price at Tobi Masa places it in the ultra-premium dining category. The team behind the restaurant embraces a philosophy rooted in humility and respect. Chef Masa expressed that he aims to connect with guests, not simply impress them. The restaurant layout reflects this value through its warm, intimate design. Trainers prepared the staff to engage diners with knowledge and care. Chef Masa crafted the menu to spark curiosity and cultural appreciation. The team at Tobi Masa builds more than a business or restaurant name. They strive to create meaningful experiences through thoughtful, respectful hospitality. They promote quality without ignoring emotional connection or heritage.
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